BY VISITING SPARKEASE.SG, YOU ARE CONSENTING TO OUR PRIVACY POLICY.

Sparkease Pte Ltd is committed to protecting your privacy online. This Privacy Policy describes the personal information we collect through this website at Sparkease.sg (the “site” or “sites”), and how we collect and use that information.

The term “Personal Information” is defined as information that you voluntarily provide to us that personally identifies you and/or your contact information, such as your name, phone number, and email address.

Use of Sparkease.sg, including all materials presented herein and all online services provided by Sparkease Pte Ltd is subject to the following Privacy Policy. This Privacy Policy applies to all site visitors, customers, and all other users of the site. By using the Site or Service, you agree to this Privacy Policy, without modification, and acknowledge reading it.

The terms “we,” “us,” and “our” refer to Sparkease Pte Ltd. The terms “user,” “you,” and “your” refer to site visitors, customers, and any other users of the site. Sparkease Pte Ltd, a Singapore-based business, is committed to complying with the:

Personal Data Protection Act 2012 (PDPA)

This policy outlines how we collect, use, disclose, and protect your data.

1. Definitions

“Personal Data”: Information identifiable to you (e.g., business name, email, phone number).“Google Business Profile (GBP) Data”: Reviews, ratings, and customer feedback linked to your GBP.“Services”: Includes Google Review audits, AI reply automation, and local SEO optimization.

2. Types of Data Collected

a. Personal Data

Business Information: Name, UEN (if applicable), email, phone number, and business address. GBP Access: Temporary access to your Google Business Profile (via OAuth tokens) for audits/optimization, Payment Details: Processed securely via Stripe/PayPal, We do not store credit card numbers.

b. Non-Personal Data

Review Analytics: Aggregated review trends (e.g., “70% of reviews are 5-star”).

Usage Data: Interactions with our AI dashboard (e.g., response templates used, login frequency).

3. Purposes of Data Collection

We collect data to:

Provide Google Review audits and AI automation tools as per your subscription plan. Send transactional communications (e.g., invoices, audit reports). Improve Services via anonymized analytics (e.g., common review keywords). Comply with legal obligations under Singapore law.

4. Consent & PDPA Compliance

Explicit Consent: We seek consent via checkboxes for marketing communications (e.g., SMS/email promotions). Withdrawal: Opt out anytime by emailing [email protected] or contact our Data Protection Officcer (DPO) at [email protected] for PDPA-related inquiries.

5. Data Disclosure

We disclose data only to:

Trusted Third Parties: Payment gateways (Stripe, PayPal & etc) compliant with PDPA. SMS platforms (e.g., Twilio) with servers in PDPA-recognized jurisdictions. Legal Requirements: Disclose data if mandated by Singapore courts or government agencies.

We do NOT sell or rent your data to any of the third parties.

6. Data Retention

GBP Data: Deleted after audit/optimization, unless retained for troubleshooting (max 30 days). Payment Records: Kept for 5 years as required by Singapore’s Accounting Standards. Marketing Consent: Retained until withdrawal.

7. Data Security

Encryption: AES-256 encryption for stored data; SSL/TLS for data in transit. Access Controls: Restricted to authorized staff with NDAs. Breach Protocol: Notify PDPC and affected users within 72 hours of breach detection.

8. Your Rights Under PDPA

You may:

Access/Correct Data: Request a copy of your data or corrections via [email protected]. Withdraw Consent: Opt out of marketing or data processing (excludes transactional emails). Portability: Request export of your GBP audit reports in machine-readable format.

9. International Transfers

Data may be processed in countries with PDPA-equivalent protections (e.g., EU GDPR). We ensure third parties comply with PDPA standards.

10. Cookies & Tracking

Purpose: Enhance site functionality (e.g., login sessions) and analyze traffic (Google Analytics). Control: Disable cookies via browser settings. Note: Disabling may affect service features.

11. Children’s Privacy

Our Services are not intended for users under 18. We delete data if minors’ information is inadvertently collected.

12. Anti-Spam Compliance

SMS/Email Marketing: Follows Singapore’sSpam Control Act. Messages include opt-out instructions (e.g., “Reply STOP”). Do Not Call Registry: We screen against Singapore’s DNC Registry for telemarketing.

13. Policy Updates

Changes will be notified via email or website banners. Continued use constitutes acceptance.

14. Contact Us

For PDPA requests, complaints, or questions:

Email: [email protected] Address: 51 Goldhill Plaza, #07-07 Singapore 308900.

Updated: May 2025